Bitter SC
Source: Wikimedia Commons
Most car fanatics have never seen a Bitter SC in person, as fewer than 500 SC’s were built between 1979-1989. When Bitter Cars launched in 1973, they focused on the premium sports luxury market, re-bodying other manufacturers cars with premium sports car look.
The Bitter SC was built off an Opel Senator, with a body designed very similarly to a Ferrari at the time. The 207 HP Opel engine gave the Bitter SC a powerful sports car feel, with a distinctive look from traditional Opel vehicles. Despite the great look exterior of the Bitter SC, sales never increased and only a handful ever sold in the US, mostly in NYC, Bitter discontinued the SC line in ’89.
Dodge La Femme
During the 1950s auto manufacturers noticed women becoming bigger decision makers when families were shopping for a new vehicle. Trying to take advantage of this growing market, Dodge dedicated a project to women of the 50s, and the Dodge La Femme was born. While this car was basically just Dodge Lancer with a pink & white exterior and a pink rosebud tapestry interior, the La Femme’s look is far more memorable than the Lancer. Dodge didn’t skimp on the engine just because it was marketed to females, the La Femme still packed a V8 under the hood for some added muscle.
When the La Femme debuted in 1955, the marketing team including what they assumed was a must have for any women from the 50s, a pink calfskin purse, that included a lipstick case, cigarette car, comb & lighter, all matching the pink, white and gold styling of the La Femme. Unfortunately, sales must not have been strong for the La Femme line, as Dodge discontinued these cars in 1957, and since this was just an updated Dodge Lancer we will never know how many were sold.
