#1. Pontiac Aztek – It Boggles the Mind
Source: Wikimedia
It’s hard to preface this vehicle. Time for us to get straight into it!
What Pontiac Was Thinking:
Alright, this one is a thinker, because the Aztec unlike so many of these cars came out in production form almost exactly like the concept car. The concept car wasn’t received well. So why was it pushed into production? Beyond that, why didn’t they decide to make changes if they wanted the vehicle so much? Yes, sport utility vehicles were really starting to sell like hotcakes. However, was creating such a niche vehicle a good idea? Here’s our best attempt at recreating how Pontiac managed to green light the
Pontiac Exec 1: “Alright, they didn’t love your Aztek concept car. Apparently, all of the little camping extras didn’t thrill drivers”
Pontiac Exec 2: “But we’re targeting campers, not drivers, campers will love it. Campers want room and a vehicle that makes their lives easier.”
Exec 1: “I guess that sort of makes sense”
Exec 2: “It makes more than sense, it makes camping sense! It’s an SUV and all campers want to drive an SUV.”
Exec 1: “Alright, but they really didn’t like the design. Like every aspect of the design was hit pretty hard. The weird semi sloping part of the rear end was easily the most hated and that hideous front hood was turned into a joke in every review.
Exec 2: “But that’s the best part, see, the back part will come out and works as a tent! So campers can have a tent without having to bring one!”
Exec 1: “Don’t all campers already own tents? Often great tents that cost them a lot of money?”
Exec 2: “But not a tent that’s actually a part of their car!”
Exec 1: “You know what, you’ve completely swayed me. Let’s just put this concept straight into production and watch the sales come in!”
Exec 2: “I’m glad you saw it my way, want to go do some more cocaine?”
Exec 1: “Just a little. We have to keep things professional.”
Source: Wikimedia
What the Public Was Thinking Afterwards:
“No Thanks”
