Dodge La Femme
During the 1950s auto manufacturers noticed women becoming bigger decision makers when families were shopping for a new vehicle. Trying to take advantage of this growing market, Dodge dedicated a project to women of the 50s, and the Dodge La Femme was born. While this car was basically just Dodge Lancer with a pink & white exterior and a pink rosebud tapestry interior, the La Femme’s look is far more memorable than the Lancer. Dodge didn’t skimp on the engine just because it was marketed to females, the La Femme still packed a V8 under the hood for some added muscle.
When the La Femme debuted in 1955, the marketing team including what they assumed was a must have for any women from the 50s, a pink calfskin purse, that included a lipstick case, cigarette car, comb & lighter, all matching the pink, white and gold styling of the La Femme. Unfortunately, sales must not have been strong for the La Femme line, as Dodge discontinued these cars in 1957, and since this was just an updated Dodge Lancer we will never know how many were sold.
