#13. Scion Hako Coupe Concept Car – “Young Audience” Doesn’t Mean “Incredibly Weird”
Source: Wikimedia
The Scion brand took a lot of chances with their concept cars. It was a great way for Toyota to experiment without really negatively affecting their main Toyota brand. Enter the Scion Hako Coupe.
What the Public Thought of It
When someone takes the first glance at the Hako they tend to think “wow”. It’s the bright orange paint. However, as people started taking a further look, the warm reception waned. The Box style body wasn’t exciting. The windows tried to be innovative but ended up just feeling odd. It seems like choosing the wraparound look for both the windshield and the side windows was just too much.
