#16. Ford SYNus – Synergizing New Paradigms of Inspiration
Source: Flickr
Every company tries to find inspiration for cars everywhere in their lives. Most ideas have been mined, but the Ford SYNus came from some rather interesting inspiration.
What the Public Thought
The first thing the public thought was that it would be difficult to get into the back end holding a bag of groceries. Since you need both hands to work a two-hand bank vault handle to get in. The styling made it look like it was going to be this tough thing, but it was so small. The size was probably a way to avoid making it look like a Brinks truck, but since it was the size of a Ford Fiesta, it just seemed small and odd.
